Advanced Diploma in Ai Integrated Digital Marketing, Kerala
Kerala's First artificial intelligence integrated curriculum
100% Placement Assistance
We don't just educate; we assist you in your career.
Industry-Recognized International Certifications
Grab your international certifications in digital marketing with the Whitemarker Institute.
Industry-Aligned Learning
Modern education need updated & relevant curriculum.
Learn & Adapt AI tools
Digital marketers can gain deeper insights into customer behavior and deliver more personalized experiences.
Learn high-paying skills within 3 months
Through collaboration, we advance efficient education that improves knowledge and growth. By integrating our ideas, we create an atmosphere in which knowledge grows naturally.
Roadmap to becoming the industry's best digital marketer
Our course offers beyond theory by giving you practical experience with these technologies in real-industry situations, so you will be applying your skills from day one.
Fundamentals of Digital Marketing
SEO Fundamentals
Social Media Marketing
Persuasive Copywriting
Marketing on Google
Marketing on Facebook
Marketing on LinkedIn & other platforms
Conversion Tracking
Basic to Advanced CRO
Media Planning
Fundamentals of Digital Marketing
- Setting marketing objectives
- Market & Competitor Research
- Understanding the marketing funnel & customer journey
- Identifying target audience segments
- Creating a Buyer Persona
- Developing a value proposition
- Deep dive into important terms & metrics in digital marketing
- Understanding Media- Paid, Shared, Owned, and, Earned
- Overview of digital marketing channels – Inorganic and Organic
- Choosing the right channel mix for your business
- Case studies of each channel
SEO Fundamentals
- Understanding SEO & Google updates
- SEO Myths & Proactive SEO
- Ranking Analysis
- Content Optimisation for SEO
- Introduction to Technical SEO
- Off-Page SEO
- Link building fundamentals
- Internal Linking
- Backlink Analysis
- Link Building Techniques
- URL removal
- SEO mistakes and staying updated Common SEO Mistakes
- Manual Actions & Google Penalties
- Stay updated with SEO
- Using Al with SEO Keyword Research with Al
- Content Structure with Al
- Title & Meta Description with Al
Social Media Marketing
- Fundamentals of Social Media Marketing
- Company wise content strategy – B2C vs B2B
- Channel-wise content strategy
- Content Marketing using Al-Idea generation, content creation & automation
- Understanding the algorithms of different channels
- Metrics for Social Media Marketing
- Case studies from some B2C brands
- Content formats on social media
- Marketing on YouTube
- Marketing on Linkedin
- Marketing on Instagram
- Marketing on Twitter
Persuasive Copywriting
- Crafting attention-grabbing headlines and subheadings
- Writing clear and persuasive copy that communicates value propositions
- Utilizing persuasive language and storytelling techniques
- Optimising copy based on different elements-time/audience
- Setting goals and objectives of Landing Page
- Aligning landing page goals with overall campaign objectives
- Optimizing page navigation and structure for ease of use
- Framework for ideal LP/Elements of ideal LP
- Analyzing and optimizing ad visuals, headlines, and copywriting
- Testing and iterating ad variations to improve performance
- Utilizing compelling and attention-grabbing creative elements
- How to set up briefs for designers and freelancers
- How to build Brand guidelines
Marketing on Google
- Setting up Google Webmaster Tool
- Understanding Campaign types and structure
- Exploring different keyword match types and their impact
- Types of Search Ads
- Crafting compelling ad headlines and descriptions
- Understanding bidding options and strategies for maximum ROI
- Creating search campaign structure from scratch
- Campaign tracking and performance management
- Exploring various types of Audiences in Google Ads
- The Art of Display & Discovery Advertising
- Mastering Video Advertising on YouTube
- UAC Campaigns: Unleash the Power of Automation for Explosive Growth
- Campaign performance management with data-driven decision making
Marketing on Facebook
- Overview of Facebook Ads
- Understanding the Objectives, Metrics to track, Buying Type & Facebook Algorithm
- Exploring various types of Audiences in Facebook Ads Manager
- Bid Strategies, CBO VS ABO and FB Funnel
- Understanding all the ad platforms and placements
- Types of Facebook Ads (Static, Carousel, Video, etc)
- Setting up your Facebook Ad Account for Scale & Success
- Learn to determine ROAS accurately
- Dashboard ROAS VS Realized ROAS
- Campaign Performance analysis and optimization
- Ad automation – RevealBot/Madgicx
- Automation Possibilities, Martech Stacks
- Rule Automation, Creative Automation Platforms
- Email Automation, Omni-Channel Messaging + Tools
Marketing on LinkedIn & other platforms
- Types of LinkedIn Ads
- Setting up ad accounts, billing, and payment options
- Understanding LinkedIn demographics and audience targeting options
- Using LinkedIn Audience Insights to research your target audience
- Building custom audiences with LinkedIn Lead Gen Forms
- Understanding Linkedin Ads analytics and metrics
- Using LinkedIn Ads Manager to track performance
- Best practices for analyzing and improving campaign performance
- Using Linkedin conversion tracking
- Utilizing Linkedin retargeting and lookalike audiences
- Leveraging Linkedin’s ad targeting options
- Ad Network-Programmatic
- Alternative Ad Networks – Quora, Buysell. Carbon, App UA Channels, Programmatic, Hyper, Omni
- Step into the world of targeted Apple Search Ads
- Master the Art of Optimizing Amazon Ads
- Native Advertising: Captivate Audiences with Taboola, Outbrain, and Yahoo
- Quora Ads: Learn to drive traffic, generate leads, and build brand authority
Conversion Tracking
- Conversion tracking importance
- Cookies FLOC Campaign Builder
- Reading Analytics & User Life Cycle Events
- GA4 Dashboard Reporting & Funnel Path Analysis
- Segment Overlap Cohort & User Lifetime
- Reading Attribution Projects In Google Analytics Setting
- Google Analytics For Your Website (Blogger WordPress, Custom)
- Set Up Of Microsoft Clarity Hotjar Free Heat Maps & Session Recordings
- Understanding Conversion Events Theory Implement Different Events (B2b) In GA
- Setting Events B2C Google Analytics Custom Report Dashboard
- GTM Implementation Theory+ E-Com Tracking
- User Behavior, Reading Mixpanel KPI Trends Finance, E-Commerce & SaaS
- Mobile App Conversion Tracking
- Segment Essentials
- Matomo-Web Analytics Tool Demo
Basic to Advanced CRO
- Understanding conversions and the fundamentals of CRO
- The CRO Process- Observe, Ideate, Test, Deploy
- Deep dive into each of the components of the CRO Process
- Observe-Heuristic analysis, Quantitative data, Qualitative data
- Ideate-Idea, Hypothesis, Prontization
- Test-Delivery, Measurement
- Deploy-Decision making, Statistics, Shipment
- Best practices
- CRO Checklist (bonus: free download)
Media Planning
- Fundamentals of Media Planning
- Understanding media objectives and strategy
- Media mix decision Traditional vs Digital
- Budget allocation across different channels
- Media buying Direct, Programmatic, Real-Time Bidding
- Media scheduling
- Media Evaluation Metrics & KPIs
- Understanding Ad frauds and brand safety
- Case studies and real-life media planning scenarios
Dashboard
Attribution
Marketing Automation
Capstone Project & Job Preparation
Dashboard
- Introduction to Data Visualisation and its Techniques
- Types of Charts/Representations
- Data Studio – Introductions, Building Blocks, Data Sources
- Types of Data Connectors
- Pull data via multiple filters
- Live Case Work – Preparing a live dashboard with a real-time problem statement
Attribution
- Why Attribution Is Needed?
- View Through & Click Through
- What Questions Can MTA Answer?
- Last Touch, First Touch, Linear, Time Decay, Position-Based, U-Shaped, V-Shaped Attribution
- How To Make Google Analytics Attribution Project?
- How To Interpret The Data In GA?
- Designing A Custom Attribution Model For Your Business In GA (B2B & B2C)
- Attribution Algorithms – What Goes Into Budding An Attribution Tool?
Marketing Automation
- Why is Email Marketing important?
- Who are the big players winning it?
- Email Marketing Best Practices
- Top 10 Tips to Keep in Mind to Leverage More from Email Marketing
- Key Metrics to Focus on for Email Marketing
- WhatsApp Marketing and its Journey so far
- Why is WhatsApp Marketing a double-edged sword?
- 10 Things you should know before trying out WA Marketing
- Metrics and Consumer Journey Crafting via Email and WA marketing in blend
- Live Case Study solve – Dashboard walkthrough via one platform
Capstone Project & Job Preparation
- Apply the learnings from the program and build an end-to-end digital marketing strategy for a brand
- Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
- Mock Interviews
- Job search tools and methods to get hunted
- Tips to reach out through LinkedIn & other online portals
- How recruiters look at your candidature
- Salary expectation & negotiation
- Reasons why companies hire you & ways in which you can add value
- Understand what it takes to grow in a career
Ready to Become an AI-Powered Digital Marketer?
3 Months Advanced Diploma In Ai Integrated Digital Marketing
A comprehensive program that covers the essential skills and strategies for effective digital marketing.
Get Certified
Skills You will Acquire
Discover the Tools That Shape the Industry
Develop hands-on experience with the leading digital marketing tools available in the market and establish yourself as the go-to strategist that their businesses are seeking.